Lyrics Remixed
Overview
TaskRabbit launched the North American Lyrics Campaign, an award-winning OOH brand campaign that hit the streets and subways of four major metros (New York, Chicago, Boston, and Toronto). The campaign aimed to strengthen key metro markets, boost brand awareness, and remind audiences of Taskrabbit’s services and priority categories.
My Role
From start to finish, I led the design execution for the full program, driving alignment across a large cross-functional stakeholder group that included multiple executive leaders. I took a bold, vibrant design approach to stand out within dense urban environments, resulting in significantly increased Taskrabbit brand visibility among millions of commuters and prospective customers in key priority markets.
“We’re excited to be recognized with three Silver MUSE Creative Awards for our ‘Fixed & Remixed’ OOH campaign. The MUSE Creative Awards celebrate excellence and innovation in the realms of creative design, advertising, and digital media. Congrats to the Taskrabbit marketing team!”
— Taskrabbit on Linkedin
