Taskrabbit Rebrand
As the lead designer, I aimed to create a professional and cohesive brand representing a more holistic visual identity for Taskrabbit. This project amplified our brand awareness, which helped drive demand, growth, and retention. We were recognized broadly by IKEA, brand partners, and board members. This project allowed me to redefine best practices and ensure brand consistency across the company.
Designs & Campaigns
Blog Redesign
Overview
Taskrabbit’s existing Client and Tasker blogs (The Hutch and Burrow) were flagged as outdated and requiring a full re-vamp to improve access and consistency of the brand.
Role
I was tasked with merging both blogs under one domain and modernizing the UI/UX to ensure we could provide a better experience that reflects Taskrabbit’s rebrand while improving engagement with both audiences, Clients and Taskers.
