I led the design and development of Taskrabbit’s rebrand and managing the entire program from concept through completion—including design exploration, iteration, launch planning, production, and a company-wide audit to integrate the design system throughout all touch points.

I set out to create a polished, cohesive brand that reflects a more holistic visual identity for Taskrabbit. The project significantly elevated our brand presence, helping drive demand, growth, and retention, and it received broad recognition from IKEA, brand partners, and our board. This work also enabled me to redefine best practices and strengthen brand consistency across the company.