Taskrabbit Logo Redesign
Overview
During the initial rebrand, the rabbit icon was removed from the wordmark, which caused the brand to lose visual recall, design versatility, and the opportunity to build brand loyalty. Reviving the rabbit logo has been a challenging but rewarding journey for the business. The project was paused multiple times due to the lack of executive buy-in. Through the collaboration of my team, we eventually received key stakeholder alignment, and the project was re-launched in October 2024.
My Role
I spearheaded the development of the rabbit logo design while managing the program execution from start to finish, which included the design iteration, launch, production, and business-wide audit to integrate the new logo. As a result, I successfully launched a modern design that evolved the visual identity and aligned with our CEO’s vision.
