Taskrabbit Logo Redesign
Overview
During the initial rebrand, the rabbit icon was removed from the wordmark—leading to a loss of visual recall, reduced design versatility, and missed opportunities to build brand loyalty. Reviving the rabbit logo became a challenging yet rewarding undertaking. The project was paused several times due to limited executive buy-in, but through persistent collaboration across my team, we ultimately secured alignment from key stakeholders. The initiative was officially re-launched in October 2024.
My Role
I led the development of the rabbit logo and managed the entire program from concept through completion—including design exploration, iteration, launch planning, production, and a company-wide audit to integrate the new mark. The result was a modernized design that advanced our visual identity and aligned seamlessly with our CEO’s vision.
