When Life Happens
Overview
Taskrabbit is there for life’s big, and often chaotic, chapters: first loves, new babies, fresh starts, dramatic breakups, surprise pets, and that infamous shelf you swore you could hang yourself (you absolutely couldn’t). This video campaign follows two client segments as they navigate pivotal life moments, showing how Taskrabbit connects them with skilled local Taskers who are ready and happy to help get things done around the home.
My Role
I created the concept and video script, partnering closely with a production agency to handle end-to-end pre and post production program management. I developed the video and photography shot list, spearheaded casting, collaborated on set design, and established a unique visual direction.